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You Don’t Have In-house DevOps Resources: Setting up platform-level software to run your application is time-consuming and complex. Take a look at this video that compares deploying an application directly to AWS vs using a PaaS. By simplifying, automating, and, in many cases, eliminating the steps associated with setting up the foundation for your application, you can get your application deployed much more quickly in the first place, and you can iterate, adapt, and extend it more rapidly over time. Your developers can focus on development and leave the deployment and management to your PaaS provider.
You Want to Improve Infrastructure Performance: Infrastructure knowledge and expertise is built over time. It's only when you have spent decades deploying applications on Ruby that you have the knowledge to provision the best performing infrastructure stack for Ruby. That's where PaaS providers come in - they have specialized knowledge and expertise about the best database, load balancer, web server, cache etc, to deliver the best infrastructure stack for your application.
You Want to Standardize Infrastructure: With the number of choices available today, it's very difficult to decide what infrastructure choices to make. This has resulted in the creation of bespoke permutations and combinations that work great until vendors’ upgrades require you to keep up with tens or hundreds of configuration changes. Why not let the vendor’s experts make the choices and create standard best-in-class operations that can be managed easily?
You Want to Reduce Infrastructure Costs: The majority of organizations have high levels of idle or underutilized infrastructure. This is because they try to overprovision infrastructure to deliver performance at peak periods. A robust PaaS has inbuilt autoscaling that enables your infrastructure to scale up or down based on demand. This can reduce your infrastructure costs by up to 50 percent over time while providing excellent application performance.
Your Applications Need to Be Managed Round the Clock: A critical consideration for most companies is the type of support an application needs. Is one day of downtime acceptable in your business environment? What about two days? One of the key benefits a good PaaS solution provides is 24x7 monitoring and support so you incur no downtime when there are issues with your application. It's critical here to choose a PaaS partner that provides these benefits.