Tools for Analyzing Your Competition

Before knowing where your business stands, you should look at the market and your competition. You need to know what marketing tactics and strategies are working for your audience, what traffic the competition has, and how they position.

1. Moz

Keyword Explorer: Leverage the largest, most accurate search keyword database to discover and prioritize the best keywords for your site.

Link Explorer: SEO starts with Link Explorer. Uncover content and link building opportunities, and compare to competitors for intelligent link building.

MozBar: Examine and analyze important search, social, and page metrics of any site you visit right in your Chrome browser.

My Online Presence: See how your location appears on local search engines and directories, and how it can improve with Moz Local.

Free Domain Analysis: Enter any site and see instant SEO metrics like top pages, ranking keywords, competitive analysis, and more.

MozCast: MozCast reports on “weather patterns” of the Google algorithm to help you track day-to-day changes.

2. ahrefs

Optimize your website

Analyze your competitors

Study what your customers are searching for

Learn from your industry’s top performing content

Track your ranking progress

3. Similarweb

Is a free tool. It stands out for providing you with information about traffic on your website and your competition.

4. Semrush

Grow organic traffic with our complete and easy SEO tools & workflow

Create content that ranks (no expert knowledge required)

Unveil your competitors’ marketing strategy and tactics

Discover how to reach more prospects while spending less

Build your most effective social media strategy

5. Ubersuggest

Domain Overview

Top SEO Pages

Keyword Suggestions

Content Ideas

Backlink data

6. Pagespeed Insights

PageSpeed Insights analyzes the content of a web page, then generates suggestions to make that page faster.

7. Answer the public

AnswerThePublic listens into autocomplete data from search engines like Google then quickly cranks out every useful phrase and question people are asking around your keyword.

8. Facebook Ad Library

The ad library provides advertising transparency by offering a comprehensive, searchable collection of all ads currently running from across Facebook apps and services, including Instagram.

9. Spyfu

Spyfu offers similar data to Semrush.

10. Mention

Mention enables brands and agencies to monitor the web, listen to their audience, and manage social media. With Mention, you can monitor Internet content about your brand on forums, blogs, videos, images, etc. It’s not free, only a trial.

11. Fanpagekarma

With Fanpage Karma you have everything you need for professional social media management: analyzing, publishing, communicating, researching, and presenting. Everything in one tool.

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