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Reliable
WordPress is a tried-and-true open-source platform with thousands of expert coders, testers, and developers backing it up. It is currently the most popular Content Management Service on the internet. It's been around for almost a decade, is used by millions of websites, and has undergone extensive development.
Free
What could be more appealing to a cash-strapped company than the fact that WordPress is available for free? Simultaneously, it begs the question, "What's the catch?" Like Wikipedia and Ubuntu, WordPress is free because it is open source, which means nobody owns it.
User Friendly
The best feature of WordPress is its user-friendliness. You may construct web pages using a user-friendly interface without understanding any coding. Using WordPress is as simple as using any other word processor. Yes, knowing some basic code is beneficial, especially when troubleshooting.
Smooth Workflow
WordPress comes with a variety of user roles, each with its own set of features. By establishing suitable user roles, each member of a team may be allowed varying levels of access. And if the built-in user roles are not appropriate to your team, you can simply create a new user and assign them the capabilities you desire. If you operate with a multi-author blog, managing the editing workflow becomes a breeze.
Helps with Branding
While the default WordPress page may appear to be relatively conventional, many themes are available. It also includes a lot of modification options that allow you to match the pages with your brand. You can almost modify every aspect using the customizable panel, including colors, logos, and fonts. Before you save the changes, you may examine them in preview mode. Also, WordPress aids in the online representation of your brand. You should now agree that WordPress is ideal for startups.