UX/UI Design of a Brand New SaaS: The Proper Workflow

Global IT expenditure may be going against expectations. But, cloud growth is on the rise. Gartner predicted that it would rise by 6.3% in 2020. Moreover, the global software as a service market is estimated to touch 623 billion US dollars by 2023.

So, does this mean more SaaS products? If yes, then how to design a SaaS product?

Also, do all SaaS products do well? Do all serve their intended purpose? If not, how can you make your SaaS software satisfy the customers and bring in good revenue?

To know, read our all-inclusive guide on how to design a SaaS product. It should help you create the software from scratch without difficulty.

In the further sections, we will also talk about some practical tips on designing.

The guide is segregated into four parts for easy understanding:

The role of design in SaaS
Designing a SaaS product
Design checklist
Some useful SaaS website design tips
Let’s get started!

The Role of Design in SaaS
Great User Experience + Great User Interface = Great Product. This is what you need to keep in mind while undertaking the process of how to design SaaS software.

Both components hold significance in offering a great SaaS product. And these design components are not just limited to fewer aspects. Many of them decide the overall look and functionality of the software. Hence, they need absolute focus.

For instance, if you are designing SaaS software, it is necessary to keep the following factors in mind:

Layout
Accessibility
Visual Design
Database
And others!

If you want to glue the users to your software, ensure that you embed all of these in it and follow some of these proven SaaS website design tips.

Tip 1. Easy Sign Up and Sign In
A user wants a signup process that he or she can complete without hassle. It isn’t that easy.

You need to ensure that you do not ask the user something that makes them completely skip signing up for your software.

For instance, provide a free trial to the user but don’t keep their credit card information. It makes the user a bit insecure.

Keep in mind that you need to:

Attract a user and
Engage a user
To make it happen, be careful with your signup process.

Tip 2. User-Friendly and Engaging Onboarding
The first impression is the last. Since good onboarding allows you to make it last, it is best to grab it. Educate and engage the new customers. You can accomplish this by incorporating user-friendly steps and resources for possible sticking points.

Keep the signup steps simple and make sure you don’t add lengthy forms for the users to fill.
Include a process completion bar for the users to monitor.
Introduce chat support, if in any case, the user wants help.
Keep the users engaged so that they keep coming back.
Autodesk is the finest example of this. The software firm created an extensive learning site that allowed the users to take self-paced courses after discovering the glitch in their onboarding process.

Tip 3. Gamification
One thing that can make your service or product more interactive and attractive for users is effective communication.

In designing a SaaS product, you can use game elements such as tracking and monitoring to reward the users for their achievement. SaaS founders often apply psychological tactics to boost product adoption and customer loyalty.

Here is an example:

Bunchball Nitro, a cloud-based platform, uses advanced technology in the sales process to push its employees to achieve better results.

All these aspects will help you harness higher engagement, which ultimately leads to product growth and profit.

Now let’s take a look at how to use all of these hacks in the design process.

Interested to read more about how to design SaaS product?