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According to the WHO’s "World report on disability" from 2011, 15% of the global population live with some form of disability. That translates to a massive number of visitors that benefit from improvements in this area. 2.2 billion people have a near or distance vision impairment. The issue of accessibility is often seen as a problem that affects only a negligible minority. We pay very little attention to these problems, and actions to improve the situation have been disproportionate to the actual scale of the problem.
Taking care of website accessibility brings profit to every user. Meeting color requirements is essential for people with severe vision impairments, but it's also helpful for those with impairments classified as "moderate" or "mild." Valid document semantic structure is useful for every tool that needs to better understand the content of your website. It can improve multiple other aspects, like SEO. Alternative image descriptions can be applicable in the case of bad network conditions or failure.
Many countries require a particular category of institutions to ensure website accessibility. In the USA, such requirements for public institutions and those cooperating with them are imposed by the American Disability Act (ADA). In the case of the European Union, similar requirements are imposed by the Web Accessibility Directive. The requirements of these documents are often specified at the level of state law in the United States or the countries of the European Union.
Taking care of accessibility should be part of caring for a responsible brand image.